PublicSchoolWORKS (PSW) is the leading fully automated safety management system for public schools. A complete system of tools, content, and support services designed to address the needs of both students and staff, the comprehensive nature of PSW made it difficult for their audience to fully understand their differential. IDa's challenge was to better articulate their full line of products and programs in an engaging and concise way.
Working closely with PublicSchoolWORKS, we set out to define “safety peace-of mind” by identifying on an emotional level with the end users. By illustrating how "headache inducing" safety issues could be easily managed by automated tools administrators could identify with, PSW was able to successfully connect the dots of pain and relief with their audience. A refreshed brand identity sends the message that the company is constantly evolving to better serve their industry's needs.
Brands we've created...
Capital Investment Group
Capital Investment Group, Inc. (CIG) is a privately held real estate organization established to acquire, develop and redevelop residential and commercial properties.
We first began our relationship with CIG in 2007 with the development of their luxury condominium development SouthShore. Since then, we have assisted them in fullfilling their vision of creating extraordinary residential and commercial developments for the MidWest and
DCCH Center for Children and Families is a nonprofit organization that helps rebuild the lives of children with traumatic, emotional and behavioral difficulties. Services include residential treatment, foster care, adoption, therapy and training services to children, families and residents in the community. As is the case with any nonprofit, acquiring funds to achieve goals is paramount. And getting donors and grant-makers to contribute meant that it first needed to elevate its brand. A recent name change made their branding position all the more important.
IDa Branding created a fresh new face to reflect the new expanded mission of DCCH. This energized new look was introduced in service brochures, email templates, newsletters, the Annual Report and sponsorship packets.
The Derringer Company was founded in 1947 as a dairy product and refreshment company. Since then, it has grown to become the largest, privately owned, full-service vending company in the Tri-State area.
IDa Branding's relationship with Derringer spans over 10 years. They have trusted us to understand their needs and rollout brands that reflect their dedication to quality, health and price positioning in the marketplace. We created the "Savor the Flavor" and "RefreshMe" mini market brands, in addition to seasonal customer appreciation campaigns, vending packaging and collaborative marketing efforts with business partners.
Advanced Handling Systems
Advanced Handling Systems (AHS) is a full-service provider of integrated fulfillment and distribution solutions within the supply chain. With a long list of national clients ranging from GAP, WalMart, and FinishLine, AHS was looking to refresh their brand and develop a marketing strategy to consistently engage their customers.
IDa Branding in collaboration with Vanderhorst Consulting, provided AHS with an energized image and a strategy for engaging in meaningful conversation with their clients.
Blessed Sacrament School
Founded in 1921, Blessed Sacrament School provides a quality education to over 610 children in grades kindergarten through eighth grade. While the school's tradition of spiritual growth and academic excellence is well-known and nationally recognized through two National Blue Ribbon of Excellence Awards, their marketing materials had not kept pace.
Beginning with the creation of a new logo that conveyed the schools deep rooted traditions, a brand new campaign, including print, direct mail and a new web site, was introduced to the parish and school community.
The Athletes United Foundation (AUF) is a non-profit organization that was created to benefit children-in-need through programs designed to combat poverty and enrich the lives of youth.
IDa Branding was contacted to develop a brand identity that would convey athletic strength and provide a strong professional image that business leaders and corporations would want to team up with. Concepts were developed for flexibility of use on sporting items and apparel.
The featured items to the left are presented to show the development of the logo process.
Kumon is the world's largest after-school math and reading program. While their core advertising is handled through their national headquarters, regional offices have the ability to seek outside sources sources for their region promotions.
IDa Branding has provided ongoing design assistance for Kumon's annual calendars, summer learning promotions and Honor Roll campaigns.
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Memorial Hall is a Cincinnati landmark, built in 1908 to give tribute to the veterans of the Republic and Spanish-American Wars. Conveniently located in the heart of the revitalized arts district of Over-the-Rhine, this exquisite venue is adjacent to the iconic Music Hall and hosts a wide variety of music and arts events along with wedding and corporate occasions.
IDa Branding was honored to be engaged to give Memorial Hall's identity a refreshed new look. The new logo and brochure were created to convey the rich history for which the building was created and give witness to the culture, arts and sense of community that will carry Memorial Hall successfully into the future.